Content marketing is when you create sharable materials online, like social media posts and blogs, that do not directly market your brand but drum up interest in your services or products indirectly.

Many companies choose to hire freelancers as a way to outsource their content creation and marketing efforts. This can save money since you aren't covering the benefits, salary, and overhead that you normally would with an employee. It also saves you time if you would have attempted to market by yourself.

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Freelancers can act as subcontractors as well if your agency needs a helping hand with assignments.

Creating written content that showcases your expertise while providing value to readers is one of the best ways to drive traffic to your business's website.

Setting up a blog on your website will allow you to consistently post new SEO (search engine optimized) content that can attract web surfers interested in your expertise. Further, you can share these blogs on your social media accounts to engage your followers and potential customers.

Your business's online presence is an important face of your brand. People most often search online first for a business, service, or product. This means that you need to be easy to find.

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Social media platforms are search engines that potential customers will use to find you. If they're not impressed with what they find, it's very likely they'll move on.